Celebrating 25 years of style
In collaboration with Dune London
In 1992 young shoe entrepreneur Daniel Rubin opened a little accessory concession in an Oxford street store, unaware that he just embarked on a journey to shape the British high-street. Much like Mr. Rubin, I too (ambitious, I know, to compare myself to the founder of Dune London, but bare with me) can claim that the opportunities of Oxford street led me to a career. Upon somewhat spontaneously accepting a position to study in London 2009, my style revolutionised when I discovered the British high-street. ‘Revolutionised’ is putting it lightly, imagine this dream scenario: A 20-year old shopping addicted foreigner in a University located right in the middle of Oxford street. Add on a design degree which practically meant shopping was classed as research and often done during class hours. Safe to say a lot of time was spent on the holy shopping street in London, and I can still to date list all stores in right order, not to mention I keep myself up to date on who stocks what. An old chronic Uni habit that I don’t mid the slightest.
Ask me to talk about shoes and you can guarantee that this is a never ending post. I could have styled 25 pairs, but narrowed it down to four not to completely lose myself in my own styling advice.
Let’s start with a pair that I am expecting all of you to have in your closet by now. If not, you know where to find them. Comfortable and cute, this pair is practically a cosy stocking that stays up without suspenders. We’ve seen (read: I own) hundreds of versions of the sock boot, it is quite frankly how to wear tights in 2017. The secret is to opt for a fabric for once, you are going to want the snug fit and the soft feel. The leather over-knee is a whole different story and quite a aggressive look if you are going to pair it with a leather mini…
White shoes have been in the spotlight for a while, but it’s still IMO not the easiest shoe to style. Approach this more with a granny-chic feel (not what I did today, but I am in the ballpark with my mom-jeans) and keep in mind key words like blazers, browns, denim and mid-skirts. Not the most obvious winter shoe, but definitely a style that you’ll cherish long into 2018. An idiot-proof tip-off is to type ‘white boots’ into the Google image search, I swear you will not be disappointed.
Meet the unexpected wow-shoe, the one you were unsure if you needed, but ask yourself if you’ve ever had a classic, pointy black pump let you down. This is a shoe you will be able to wear through Christmas, until Valentine’s and beyond, because all compliments (may that be a ‘like’ or a comment in person) matters. These are the shoes that make their way into your closet when you live in a constant ‘treat yourself’ mentality. After all, this is the season of giving and we know exactly who you are going to give these to.
On to wrap this all up with some obvious puns and bad jokes. Christmas is fast approaching, may that be against your will or into your open arms, these are the shoes to take on the season with. Describes as ‘pearls’, but I would prefer baubles, something to steer the attention right off your chest at the ugly-Christmas-jumper office party. For me, this is the unexpected hero piece of the current collection: Classic, sexy and a all time favourite shape, with a seasonal touch that excites everyone from the Instagram girl that braids Christmas lights into her hair to the person that thinks wearing a black suit and a t-shirt is festive enough.
So let’s take on the New Year in fool proof shoes and shop the collection below. The black Friday sales was enough of a warning sign that the best shoes will not be around forever. Go on, you deserve it.
Photos by Mikko Puttonen