WORDS BY NATALIE YIASSOUMI
How Versace and Fendi merged their logos and house codes to create the ultimate fashion week extravaganza – and the most talked-about, in-demand catwalk shoes.
Versace by Fendi and Fendi by Versace offered showstopping heels that will the next seasons most sought after items. Images courtesy of Fendi & Versace.
How do you feel about the sexiest crystal-encrusted stiletto heels, baring a limited-edition ‘Fendace’ logo at the back? Or a pair of out-there ‘FF’ logo boots with a gold Versace Medusa at the front?
Those will be some of the most in-demand shoes next season, when the Fendace collections – a special tie-in between Fendi and Versace – will reach the shop floor.
The collections have just been unveiled at Milan Fashion Week and became the talk of the town – and of the Internet. To close the first post-lockdown Milanese fashion week, Versace and Fendi came together and brought Fendace to life, two collections created when Donatella Versace switched roles with Silvia Venturini Fendi and Kim Jones, Fendi’s new artistic director of women’s wear and couture.
Just don’t call it a collaboration. According to the Italian houses, this goes much further than your average collab – it was a swap, designed to celebrate Italian fashion and disrupt the order of things.
It’s a first in the history of fashion: two designers having a true creative dialogue that stems from respect and friendship. It led us to swapping roles to create these two collections. – Versace.
So what happens when Versace gets free rein to add her touch on Fendi baguettes and the famous ‘FF’ logo? Or when Kim Jones gets to play with archival Versace prints, chainmail galore and the famous Medusa and Versace Greek Key motifs?
Logos-on-logos, plenty of sparkle and a hefty dose of va-va-voom. It’s not unlike Gucci’s ‘hack’ of Balenciaga last season, where Alessandro Michele was given license to “steal” Balenciaga’s logo and famous signatures and merge them with Gucci icons like the ‘GG’ monogram, Marmont bag and horse bit loafers.
Is this peak logo? Probably, but at the same time these collections were fun, glamorous, and pretty unexpected – what many have been hoping to see after one too many months in lockdown. Kate Moss strutting down the runway in a little black dress and Medusa-printed robe; Naomi Campbell and Gigi Hadid in chainmail dresses and matching sparkly sandals; or Emily Ratajkowsi in an FF bandana and matching logo mules just did the trick.
The footwear offer here was particularly strong and when it comes to investing in a limited-edition ‘Fendace’ piece next season, a pair of shoes is probably the way to go: they are a little more discreet and consequently more likely to stand the test of time too.
Kim Jones, when interpreting Versace, offered an updated take on the F-shaped wedge heel he introduced at Fendi during his debut last year. Here, the wedges were reimagined a la Versace, with gold metallic leather, gold chainmail dressing the front toes, or metallic straps that merged the Versace Greek Key motif with the FF logo.
Versace by Fendi included sandals and golden slingback pumps with the signature F heel. Images courtesy of Fendi & Versace.
Is this peak logo? Probably, but at the same time these collections were fun, glamorous, and pretty unexpected – what many have been hoping to see after one too many months in lockdown.
Fendi by Versace shoes included sparkly sandals, sleek pumps and iconic logo boots. Images courtesy of Versace & Fendi.
When it came to Donatella’s interpretation of Fendi, logomania reigned supreme. There were FF monogram boots and sandals with gold Medusa embellishments layered on top; stiletto pumps featuring a crystallized version of the ‘FF’ logo; and plenty of sparkly sandals. What else could you expect from the woman who claims to go to the gym in her stilettos?
The Fendace extravaganza was the culmination of ongoing buzz around both the Versace and Fendi names. As glamour returns to fashion, Versace has been gaining new relevance both for its attention-grabbing dresses and sexy platform shoes. Off-the-catwalk you’ll often spot the fashion crowd wearing the brand’s towering fall 2021 platform Mary Janes – a surprisingly comfortable shoe according to insiders – while its spring show, opened by none other than Dua Lipa, equally delighted by offering even more platforms. These are bigger and better: think mannish loafers elevated by towering, curve-shaped platforms and featuring electric pink, orange and blue shades.
Equally at Fendi, Kim Jones is settling into his new role and quickly coming up with viral shoe styles, the metallic ‘F’ wedge in particular. The fashion crowd is already embracing the style, along with the matching clutches. If you’re not sure about taking the leap this fall though, watch out for new iterations next seasons – we love the color-block, multi-strap versions – along with playful feather-trimmed sandals and show stopping patchwork boots featuring illustrations from ‘60s artist Antonio Lopez.
This article contains commercial, affiliate links.