BY NATALIE YIASSOUMI
The stylist and footwear designer channels her love of fantasy both in her designs and her colorful, feel-good Instagram feed.
Anyone with a soft spot for shoes is bound to fall in love with Ada Kokosar and her dreamy Instagram account that doubles as a digital shoe heaven: Think close ups of the intricate details on the footwear collections she designs for her buzzy new label Midnight 00; shots of her shoes on the Savage x Fenty runways; or sneak peaks into her new design gig, which involves refreshing the image of the storied Italian footwear label Cesare Paciotti with trendy square-toe mules and gold anklets galore.
Kokosar started off as a stylist and ended up creating the Midnight 00 label almost by chance, after a one-off collaboration she created for Paciotti reached viral status. What fuelled her success from the get-go was her ability to indulge in pure fantasy and dreams: Her first designs featured tulle or satin pumps draped in layers of PVC to create a modern-day, waterproof version of the Cinderella slipper and got women excited about joining her world of fantasy.
Since then, she’s been keeping the dream alive with new designs – including more day-appropriate styles such as a new sporty sandal and jewel-embellished moccasins – all captured on her feed against candy-hued fabrics or magical sunsets.
As a stylist and a regular on the street style scene, Kokosar also uses her platform to share her backstage experiences styling some of New York Fashion Week’s most talked-about shows like Monse or Adeam, as well as her view from the front row, where she usually attends wearing anything from chic leather co-ords to one-of-a-kind vintage pieces, all paired with her signature PVC-draped pumps.
All in all a vital source of inspiration for all fellow shoe aficionados and dreamers.
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