BY NATALIE YIASSOUMI
Roger Vivier’s creative director has been capturing shoe lovers’ attention with his flair for fantastical stories and decadent shoes.
As Paris Fashion Week continues to unfold, we’d like to direct your attention to Gherardo Felloni, creative director at Roger Vivier and one of the city’s true shoe maestros, worth adding to your feed.
Felloni used to run the shoe ateliers at Dior and more recently Miu Miu, before getting the top job at Roger Vivier over a year ago.
Ever since, he’s been working tirelessly to add modernity – and a hefty dose of humour – to the storied accessories label, by indulging in decadence and dreaming up a magical world for the shoes to live in each season.
So far he’s been successful and his Paris Fashion Week presentations are some of the most lively, most anticipated events in the calendar: This year there were life-size cakes, room covered in pink fur and over the top, crystal-embellished boots galore.
Instagram is the perfect place to get better acquainted with Felloni and escape into his fantasy world, even for a few seconds. He tends to share a fair amount of selfies in his signature high-collar shirts layered with big-stone necklaces, as well as behind-the-scenes images from his presentations and latest campaigns. Most recently, this involved a video of Susan Sarandon teaching you how to pronounce Roger Vivier in French.
You’ll also get a peak into the designer’s colourful imagination, where all the otherworldly, creative concepts at Roger Vivier originate from.
Everything from a pop art poster, to the corridor of a Parisian apartment, to dogs in huge printed bow ties, come together on Felloni’s feed and inspire his charming Vivier collections.
Pro tip? Scroll all the way down for a trip down memory lane, to revisit some of the icons he designed for Miu Miu.
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