People

Follow Friday: @jaimexie

16th April 2021

WORDS BY NATALIE YIASSOUMI

Xie came into the spotlight after making an appearance in Netflix’s ‘Bling Empire’.

JAIME XIE
JAIME XIE amina muaddi

Jaime Xie shares our love for good shoe and has an enviable Amina Muaddi collection. Images via @jaimexie

Whether you watched Bling Empire on Netflix or not – we definitely recommend indulging, if you feel like some lighthearted, no-fuss content – cast member Jame Xie is a name to know and follow, for her fashion credentials — and flair for great shoes. 

Xie was one of the most low-profile members of the series, which follows the sparkly lives of wealthy East Asian and Asian-American personalities living in California. She strayed away from all the intrigue and drama of the show – probably because she was more concerned about which Bottega pouch and Amina Muaddi pumps to buy next –  yet after the show aired, she still grabbed heaps of attention and Instagram followers for her stellar fashion taste. Unlike some of her co-stars, bling wasn’t all she was after: She also bought into up-and-coming labels and niche, experimental designs that left the fashion community ogling over her looks and wanting to find out more about who she was. 

The answer is the daughter of a successful tech entrepreneur in San Francisco, who left her ambitions to become a professional horse rider and is now pursuing fashion full-time. Post-Netflix her Instagram profile has been growing exponentially and more and more brands have been inviting her in, so it’s safe to say that when the world reopens and fashion weeks resume, Xie will probably be a new mainstay face in the street style scene. 

Of course her social standing gives her a big leg-up on all things luxury shopping, but she is also fast becoming a great source for discovering new labels; seeing brands’s latest on-demand products up close and personal; and indulging in glossy fashion imagery – always punctuated by dashes of bright, pop colours. Take a scroll through and make sure to pay extra attention to the sneak peak she offers into Alexandre Vauthier’s fierce new-season boots and her vast Amina Muaddi collection.