People

Follow Friday: @keeyahri

11th December 2020

WORDS BY NATALIE YIASSOUMI

The Black-owned label is all about confident designs featuring feathers, bold colours and sculptural heels. 

keeyahri colourful heels
keeyahri-shoes

Keeyahri’s ‘Jeanine’ heels are the brands signature style. Images courtesy of @keeyahri

Up-and-coming shoe label Keeyahri has one of the most intimate, heartwarming platforms you’ll ever follow. 

Its account is all about feel-good colors, embellishments and sculptural heels, but will also take you on a very personal journey with the label’s founder Keya Martin.

Through short, charming clips you can follow along Martin’s adventure of quitting her corporate job to pursue her love affair with shoe and design, visiting footwear trade shows in Milan, making connections in a world where everything was new and unknown, handpicking the brand’s signature dusty pink box and sketching her first boot design. 

“With shoes I’m able to express how I feel and how I want to be seen. Everybody is put on this Earth for a reason, everybody has a purpose. I was getting frustrated because I didn’t know what my purpose was, but one day it clicked: I knew I love shoes and [with this brand] I’d be able to give back to my community, said the designer. “I was never able to afford designer shoes, it was hard to get good quality shoes that look creative, so I decided to draw the shoes myself.”

Martin’s bet on herself is paying off, as her label is getting more and more international recognition and now counts Beyoncé and Cardi B among her fans. 

Her ultimate mission? To inspire confidence – which is why she doesn’t hold back when it comes to bold design elements. Some of the brand’s most popular styles feature pastel pink feathers, satin bows and a signature swirl heel, which is inspired by architect Hiroshi Nakamura’s ‘Ribbon Chapel’ building in Japan and is unlike any heel design you’ve ever seen before. 

Prices range between 225 euros and 600 euros for the more elaborate feather-embellished, swirl-heel styles. They are available to purchase on keeyahri.com