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Follow Friday: @lememoire_official

16th July 2021

WORDS BY NATALIE YIASSOUMI

Inspired by the 1950s shoe collection of Neapolitan noblewoman Maria Rosaria, this new shoe label is all about feminine pumps that channel old school glamour. 

lememoire
lememoire shoes

Romantic pumps from Le Memoire first drop. Images via @lememoire_official.

There’s a brand new name to watch in the shoe world and it’s certainly worth adding to your follow list now and becoming one of the early adopters. 

The label in question is Le Memoire and it’s all about bridging the past and the present, with stories of great women and beautiful shoes. 

The brand was inspired by the shoe collection of Madame Maria Rosaria, a Neapolitan noblewoman who loved to express herself through shoes and built an enviable collection in the ’50s. 

Her daughter-in-law Tullia recently unearthed these archives and wanted to share them with the world. So she recruited Benedetta, a footwear designer who previously designed shoes for the likes of Miu Miu and Bally, to get inspired by Maria Rosaria’s shoes and reimagine them for modern-day women. 

The initial result is a range of charming pumps with a strong feminine flair. There’s the Antares pumps, featuring cut-out satin panels and lace-up straps inspired by swing dancing shoes from the ’50s. Another signature style, the Mira, features a slingback silhouette, ladylike curved heel, and folded satin panels in bold pink and red shades. 

There’s a feeling of old-school glamour in the shoes, that could be perfectly contrasted with modern-day staples from jeans to leather separates and mannish tailoring. 

That has been the founders’ aim from the get-go to embrace the past and the tradition of shoemaking, yet also offer something relevant and not too nostalgic. 

“The goal is to prove that the past is still alive and keeps reinventing itself,” they said. 

They’re also keen to keep romance alive, hence the moon-shaped accent on the brand’s logo to celebrates “tides of change and female force,” and the dreamy imagery on their Instagram feed, filled with pastel colors, florals and snapshots of Mediterranean living. 

The shoes are priced between 535 and 595 euros, and sold on the brand’s e-shop.