People

Follow Friday: @sarrjamois

5th June 2020

WORDS BY NATALIE YIASSOUMI

Sarr Jamois is the editor of large at British Vogue and i.D. magazines, a stylist, consultant and overall extremely stylish person who knows how to play with color, all things tie-dye and statement accessories. 

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PHOTOS: INSTAGRAM @SARRJAMOIS

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As the murder of George Floyd has forced us to face the systemic racism in our societies head on, we want to dedicate this month to black designers and creatives you should be following, learning and drawing inspiration from. 

That’s why our ‘Follow Friday’ stories this June – and beyond – will be putting the spotlight on a series of black-owned businesses and black women making waves in the fashion industry. In some cases these are women or brands we have already been following and admiring from afar and in others, new accounts we have discovered as this urgent conversation unfolds. 

“It’s worth looking into what beauty standards we are feeding into our everyday lives and subconscious. Make your feed less white and look for black content creators. This small act costs nothing and will bring some diversity into your bubble,” wrote Sandra Hagelstam, founder of this site. 

First up is the French-Moroccan-Senegalese stylist and brand consultant Julia Sarr Jamois – @sarrjamois – who has carved her own unique path in the fashion industry as the editor-at-large of not one but two of the most renown fashion titles in the U.K.’s media landscape: British Vogue and i.D. Magazine. 

She’s shot covers and some of the most memorable editorial shoots in the magazines’ recent histories: From a cover of Adut Akech wearing electric-hued activewear for i.D. to fantastical shoots for British Vogue picturing models jumping up in the clouds in clothes by emerging designers, plenty of colorful eyeshadow and vintage Versace. 

Sarr Jamois is also behind the styling of many brands’ catwalk shows and most recently she styled the debut show of Kenneth Ize, the Nigerian-born designer who uses his work as a way of preserving African craft and counts Naomi Campbell as a supporter.  

Along her styling journey, Sarr Jamois has also attracted a lot of attention for her own upbeat, cool look: She has a flair for extra bright color, all things tie-dye and plenty of statement accessories. 

Her column in British Vogue, where she shares her monthly wishlist – which often includes Midnight 00 tulle pumps and bejewelled Manolos – is a firm favourite. 

She has also created a custom sneaker with Nike in the past – that naturally featured bright, color-block panels – and swapped her stylist hat to be in front of the camera, starring in campaigns for brands like Tibi and Barneys New York. 

Sarr Jamois’ perspective and colorful, diverse visual identity is a breath of fresh area in the fashion media landscape, which is often criticised for being classist and lacking diversity. 

But even though she has found her own place in the fashion space, Sarr Jamois is also a loud advocate of the progress that still needs to be made. 

In the wake of the news of Floyd’s murder and the anti-racist protests across the world she wrote: “It’s not enough just to have black faces in campaigns. Black faces need to have a voice behind the scenes as well. It needs to be ingrained in the company culture. It shouldn’t be tokenistic. We also need to correct racist attitudes when we wear them – even if it’s a snide comment, something said behind closed doors.”

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