WORDS BY NATALIE YIASSOUMI
The London-based label is the authority in sculptural heels, unexpected silhouettes and all things minimalism.
Neous knows how to make effortless summer sandals, both heeled and flats. Images via @neous.
If you love shoes and good design, then you must get to know and follow Neous.
Neous is a London-based shoe label by Vanissa Antonious, an Australian stylist who cut her teeth at Harper’s Bazaar U.K., creating the dreamy editorial imagery many of us have been adding to our Pinterested boards for years.
In 2017 she invested all her savings and took on the role of shoe designer, to create the “simple but studied aesthetic” she was looking for but couldn’t find anywhere. Since then she has been one of the pioneers of minimalist shoes as we now know them, with her collections quickly picked up by the world’s most influential retailers like Matchesfashion, Farfetch and Net-a-Porter.
Now Neous has become established as a real authority in the shoe world for sculptural heels, chic neutral colours and unexpected silhouettes – from straps that cross over the toes in ways you could never imagine would look so elegant, to front toe panels cut in half and striking hourglass kitten heels.
The designs draw from Antonious” background in art history, her Egyptian heritage, memories of growing up on the Australian coast and love of architecture, which is why you’ll find as many images of Alexander Calder sculptures, Mario Bellini furniture and minimalist homes on the brand’s very chic Instagram feed.
The label also stands out for its commitment to craft and sustainability: All shoes are made by artisans in Italy, the leather used is a by-product from other industries, and Antonious makes sure to vet factories and ensure that they meet the brand’s standards on employment rights.
For summer, the brand has brought out staples like platform sandals, slides and flip flops all reimagined with chunky platforms, luxe leathers and straps in unexpected places. There’s also an array of mid-heels which are perfect for easing you back into going-out footwear.
Prices range from 395 pounds to 700 pounds.
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