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Follow Friday: @norrgatan

12th March 2021

WORDS BY NATALIE YIASSOUMI

This Italian retailer offers an edit of the hottest shoe brands around and feel-good shoe content on Instagram. 

norrgatan boots
norrgatan style

Paris Texas boots and strong styling. Images via @norrgatan.

Looking for a new shoe destination? Then multi-brand boutique Norrgatan is the account you should be adding to your follow list. 

The Italian concept store is the brainchild of Annamaria Brivio, who is also behind Paris Texas, the buzzy shoe label known for its animal-print boots and flair for bold colours. 

The boutique, which sells online and also has a physical space in Monza, Italy, obviously has the best selection of Paris Texas – at the moment this means spring 2021 bright green satin platforms, PVC mules in Barbie pink and an array of heeled boots in all shades of snake and python print you might wish for. But there is also a great edit of some of the most sought-after shoe labels out there, from Attico, to Magda Butrym, R13 and Amina Muaddi. 

The aim for Norrgatan was to bring together “a well-researched collection of it-brands, emerging talent, resort wear and luxury accessories.” It’s clearly working, as Norrgatan’s online platform has been growing to become an international shopping destination, while its Instagram account is a great source for feel-good, shoe inspiration: It has a maximalist flair with pastel croc boots, neon backdrops and fierce heels featured all across the feed, next to some of the most on-demand ready-to-wear pieces, be it a Sporty & Rich tracksuit or a shocking pink Attico blazer. 

During the start of the pandemic, the retailer also made sure to use its platform for good, donating an undisclosed amount to the San Gerardo Hospital in Italy.