WORDS BY NATALIE YIASSOUMI
“There’s a reason people call me Peggy Shoe,” says the DJ and designer in her latest video with Louis Vuitton, spotlighting the house’s fall shoe collection.
Peggy Gou starring in Louis Vuitton’s latest shoe campaign shot in Berlin. On right: LV ‘Matador’ boots featured as part of the Instagram campaign. Images courtesy of Louis Vuitton.
There’s plenty of reasons to follow Peggy Gou: the music, the carefree attitude, the fashion – and of course, the shoes.
Gou, who is one of the most successful international DJs and also designs her own label Kirin, has built a platform about all things creative: You’ll find her sharing her new tracks or DJ sets, but equally her feed is filled with snaps from Louis Vuitton front rows – she is a close friend of the brand and of men’s wear artistic director Virgil Abloh – her travels and outfits that usually meld bright patterned shirts, with the latest Nike sneakers and Kirin goodies.
To our delight her latest fashion project is centered around shoes, which she admits are her weak spot.
“There’s a reason people call me Peggy Shoe,” said Gou, in a video she shot around Berlin with Louis Vuitton. In the video she cycles around her adopted hometown of Berlin, in the label’s most coveted fall 2020 shoe styles: The chunky brogues, a new logo-embossed version of the famous Archlight sneakers, dad sandals for inside the house and block-heel boots.
As she decides between the right pair for her next gig – a pair of Velcro-strap white sneakers if it’s a daytime event or glossy leather cowboy boots for an evening gig – she chats about her love of shoes, ginger shots and vintage records.
Shoes are like the bass in sound, without them you can’t go very far, Peggy adds.
It’s also worth keeping an eye on Gou’s @peggygoods_ accounts with monthly drops of merch, which at times include fun shoe options such as Italian-made slippers and loafers featuring illustrations of Gou with her spirit animal, the giraffe.
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