WORDS BY NATALIE YIASSOUMI
The Shanghai-based brand is gaining momentum across Europe for its chunky platform shoes.
Fairytale lace and chunky platforms is a signature style to Shushu Tong. Images via @shushu__tong.
If you like a chunky, statement shoe you need to get to know and follow Shanghai-based label Shushu Tong.
The brand is best known for its love of all things feminine: Think mini pink gingham dresses; ruffled bralettes; and bows and crystals galore.
But designers Liushu Lei and Yutong Jiang, who joined forces and founded the brand in 2015, also have a flair for subverting these traditional feminine elements and spicing things up with darker, more dramatic twists – which makes for a more interesting aesthetic at the end of the day.
One way they achieve this is with their shoes: They tend to contrast their pretty, frilly dresses with loafers or Mary Jane pumps whose block heels and platforms are so chunky they could double as objects for defense.
The pair, who trained under the likes of Simone Rocha and Gareth Pugh, first began designing shoes in collaboration with other footwear brands. For spring 2020, the joined forces with Mary Alice Malone of Malone Souliers to create their take on the ballet flat – it came with a heavy platform and plexiglass floral embellishments, that embodied the Shushu Tong ethos of delivering “femininity with a twist.”
The brand, whose business has kept growing despite the pandemic, has now gone on to produce its own line of shoes, with the chunky loafer quickly becoming a brand signature. Shoes have also quickly turned into the fastest growing category for the label, especially in Europe, where Shushu Tong is gaining momentum. It’s now stocked in Browns, Net-a-Porter, Farfetch and Dover Street Market.
This global attention in the brand is bound to increase as the world reopens, so it’s good to get in early. As always Instagram is one of the best places to start: Scroll through the brand’s feed for a closer look at its buzzy shoe line and its dreamy, fairytale-like imagery.