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Follow Friday: @sincerelytommy_

12th June 2020

WORDS BY NATALIE YIASSOUMI

The Brooklyn-Based concept store champions independent, sustainable design with a curation of ready-to-wear, interiors objects, great coffee and lots of sleek, minimal shoes.

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PHOTOS: INSTAGRAM @SINCERELYTOMMY_

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Sincerely Tommy is a Brooklyn-based concept store to add to your feed for a hefty dose of design inspiration and also to your list of must-visit places in New York. 

In a sea of homogenized retail stores, Sincerely Tommy – an independent, black-owned business by Kai Avent-deLeon – stands out for having a real point of view and creating an entire lifestyle around its edits, which range from ready-to-wear, wellness, interiors objects, delicious coffee – and some really great shoes too. 

Everything comes together under a set of values we should all be championing: sustainability, good quality and unique, independent design. Avent-deLeon has always made it a point to spotlight small, independent labels in her boutique and offer her audience ethically-made pieces they wouldn’t easily find anywhere else. 

We particularly love the ruched square-toe mules by independent label Mabel and the edit of chunky lace-up and thong sandals that are all made of vegan leather and very much line with the sleek, minimalist mood of the season. 
You can take a closer look at them on the Sincerely Tommy feed, alongside shots of beautiful art, ceramics, monochrome separates and smiling faces hanging out at the store’s café.
Once the world opens up again, Avent-deLeon is also plotting to extend her vision to a new ‘Eat and Stay’ space – a boutique hostel with a vegan eatery that will offer seasonal food from local farms and flavors from Grenada, Mexico and Africa. 

In the meantime, you can support the business and get yourself one of those cool-girl sandals on sincerelytommy.com which is still up and running. 

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