People

Follow Friday: @titiadesa____

19th February 2021

WORDS BY NATALIE YIASSOUMI

The up-and-coming brand, based between London and Lagos, is best known for its upbeat, feminine aesthetic – which has already been given the thumbs up by Beyoncé. 

Titi Adesa pumps
Fafa 2.0 pumps. Image courtesy of the Titi Adesa.
titi adesa level shoes
Founder Titi Adesanya at the her Level Shoes launch. Image courtesy of the brand.

As we look forward to the world opening up and wearing shoes that aren’t sneakers again, up-and-coming footwear label Titi Adesa is one to watch for its feminine, upbeat take on all things high-heeled. 

The brand, which is just a year old and is based between Lagos and London, has already been given a thumbs up by Beyoncé – who featured the brand on beyonce.com as one of her favourite Black-owned businesses –  and the famous Middle Eastern shoe heaven Level Shoes, which has recently launched the brand across its stores. 

The reason why it stood out so quickly? Adesa has a playful, optimistic approach to design with bright, candy-colored pumps and high-heeled mules, fast becoming one of her signatures, alongside playful embellishments such as polka-dot bows or braided trims. The silhouettes of the shoes also have a cool, contemporary flair: Think heels you can actually walk in, striking lace up details, and sharp pointed toes. 

The designer, who originally trained as a pharmacist and then turned to the art of shoemaking – she spent two years in Italy learning from some of the country’s best known craftsmen – also has a bigger mission to celebrate and uplift women through her platform. The brand’s logo, a tilted diamond, was designed to symbolise that “within every woman lies a diamond.” During the pandemic, Adesa has also set up TA, a foundation working to help young girls living in underprivileged communities across Africa. 

You can explore and shop the collection on the brand’s website, with prices ranging from 365 to 495 pounds.