WORDS BY NATALIE YIASSOUMI
The Korean shoe brand is turning 10 and celebrating with a new art book, exhibition and plenty of Instagram inspiration.
This week we’ve kept pressing the like button on all things Yuul Yie related.
The Korean shoe label is celebrating its 10th birthday with the release of an art book – called “Sculpture Shoe Fantasy” and published by Rizzoli – and an exhibition in its Korean flagship store. But even if it’s unlikely you’ll make it to Seoul to see the exhibition in person or get your hands on the book, you can still peak into the brand’s world with a virtual visit on its Instagram feed.
There you’ll find snippets from the pages of the book, original sketches, artworks inspired by the brand’s modernist shoes and snapshots from the in-store exhibition, where shoes are displayed next to vintage phones, bright-coloured furniture and pages from designer Sunyuul Yie’s diary.
It’s a visual feast of color, intimate details and plenty of artistic inspiration – a refreshing take for a brand account. You’ll also find fascinating snapshots from inside the brand’s factories, showing the making of its signature heels or hand painting some adorable bumble bees on a pair of combat boots, as part of a 10 year anniversary collaboration with artist Elizabeth Waggett.
Over its decade in business the brand has become recognized for its architectural, pearl-encrusted heels – think pyramid shapes, metallic spheres and sculpted cylinders. After establishing itself in its home of Korea, it has expanded internationally too, collaborating with contemporary London label Rejina Pyo and attracting major retailers like Farfetch, Luisa via Roma, Shopbop and Harvey Nichols.
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