WORDS BY FLORENCE TROTT
In 2020, making a fashion statement goes beyond wearing bold shoes. Here is how.
Wearing the latest Bottega Veneta It-shoe is a guaranteed way to make a statement with your wardrobe. We’re head-over-heels for the latest BV Intrecciato mules, but there are other ways, too – by seeking out alternative designers, by making bold choices, and by shopping more consciously. Choosing to wear designers with purpose says that you care about where your money goes, and where your shoes come from. If you’re concerned about people and the planet, and also love beautiful shoes, make your wardrobe choices more than just a fashion statement by supporting designers that share your values. One size doesn’t fit all – so here are a few ways to make a statement with your shoes.
Whether it’s bagging a pair of Amina Muaddi’s internet-breaking glitter mules, or daring to tackle a new trend, being bold with your footwear choices is guaranteed to get you noticed. Limelight-lovers, take note. The obvious route: fierce, unapologetic footwear by independent designers that dare to be different. Take a crash course in thrills and frills at Midnight 00, alternative glamour at Malone Souliers and fetish-inspired boots at Liudmila.
CHOOSE BRANDS WITH PURPOSE
Doing a bit of homework about a brand before you buy is the first step towards shopping with purpose. Where are your shoes made? By who? Does the brand have a good rep for ethical practices and production processes? Vote with your $ and shop with black and POC-owned brands for a fairer and more diverse fashion industry. Brother Vellies founder Aurora James has been vocal about the power that shoe lovers have to change fashion for the better. Always make an effort to do a background check before purchasing. Like IG stalking a Tinder match before a date, but about shoes.
Not only does shopping with small brands and boutiques mean getting your hands on a unique pair of shoes, but it fuels local economies, creativity, and the skills and talent of the next generation of designers. Bonus: wearing shoes from a fledgling designer means there’s much less chance of showing up to brunch in the same pair as someone else. Win, win. Check out our edit of the best independent, artisan shoemakers here.
Going vintage doesn’t just mean landing hard-to-find, one-of-a-kind shoes that no-one else will have. It’s also a vote for sustainable style. In the UK alone, we chuck an estimated 30,000 tonnes of clothes a year into landfill. Shopping vintage means you’re taking things out of the commerce cycle, as opposed to just putting them in. Get our top tips for shopping vintage online here.
WEAR ON REPEAT
Throwaway fashion spells doom for the environment, so even the simple act of wearing your Louboutins over and again, season after season, is a sure-fire way to reduce your carbon footprint. Break the polluting fashion cycle and be seen in the same thing more than once. As campaign group Fashion Revolution says, the most sustainable shoes are the ones already in your wardrobe.
BE TRUE TO YOU
Whether that means jumping straight on the square-toe bandwagon, or eschewing trends entirely in favour of a your old favourites, everyone notices a woman with a distinct personal style. Turn heads in shoes that work with your signature look, regardless of what the glossies are saying. No-one else will dress like you, and it’s sure not to go unnoticed.
SHOP STATEMENT SHOES
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