WORDS BY NATALIE YIASSOUMI
All about the label’s new fast selling range of fantasy shoes, sketched by artists in its Instagram community.
Crystal embellished fantasy boots and pink satin pumps were among styles that creative director Sandra Choi brought to life. Images courtesy of Jimmy Choo.
SHOP JIMMY CHOO SKETCH
Jimmy Choo is on a roll, expanding its horizons with new creative collaborators from across the board.
Earlier in the year it injected a touch of cool and subversion into the brand by joining forces with Marine Serre, more recently it partnered with Billy Porter to mark Pride Month – and now it’s letting its Instagram community in.
Following an Instagram shoe sketching project born out of lockdown last year, creative director Sandra Choi has handpicked some of the best sketches submitted by the label’s followers – there were over 10,000 designs to choose from – and is turning them into a real-life capsule.
The shoes, sketched during a time of isolation as the ultimate form of escapism, are one-of-a-kind, employing couture details and capturing the very essence of a fantasy shoe: Sparkly, decadent and otherworldly.
There’s a pair of crystal ankle boots drawn by an artist in India, featuring a crystal-adorned mesh sock, pearl embellishments and a metallic stiletto heel that will fit in perfectly with fashion’s new roaring ’20s mood. Another showstopper is the Crystal Broom, a pointed-toe pump designed by Hong-Kong based designer Joyce Fung and featuring dramatic crystal chains all over the heel.
Flowers are also a big theme, with a pair of heeled sandals featuring hand-painted satin flowers all over the ankles and toes, as dreamt by Romanian artist Valentina Badeanu. A pair of Wisteria pumps, done in green satin and purple floral appliqués is another highlight.
I wanted to share my love of sketching with the Jimmy Choo community in the hope it would provide a moment of escape whilst we were all united in the challenges the Covid-19 pandemic brought. I was overwhelmed by the number of sketches and stories we received and felt inspired that we had reached so many people around the world,” said Choi. “It was difficult to shortlist the number of submissions down but each of the finalists had created a design which really resonated with me.”
From sketch to shoe, the limited edition capsule is now available for purchase on the brands site. Images courtesy of Jimmy Choo.
You can pre-order the shoes on the brand’s website, and also discover how they went from sketch to finished product. The good news is that this is a fully charitable project and all proceeds will be going towards the brand’s charity partner, Women for Women International.
The brand has also just launched a beach capsule that offers a more laid-back yet equally optimistic feel. The collection is all about delicious sorbet hues and gradient sunset shades, splattered all over cool logo slides and espadrilles. For the first time, the brand is introducing its own swimwear too, so that you can match your sunset-hued slides to triangle bikinis in the same pattern and monochrome one-pieces.
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