WORDS BY NATALIE YIASSOUMI
The futuristic, 10 piece capsule is available from today on Mytheresa.com
Marine Serre’s signature print on the exclusive Jimmy Choo styles. Images courtesy of Jimmy Choo. Shot by Quentin Jones.
SHOP JIMMY CHOO X MARINE SERRE
Jimmy Choo, Parisian up-and-comer Marine Serre and Mytheresa.com are behind the latest designer shoe collaboration to get excited about.
Serre has been working with Mytheresa to design an exclusive capsule that spans ready-to-wear, active wear and shoes — with Jimmy Choo creative director Sandra Choi lending a helping hand when it came to designing the shoes.
“Marine Serre’s innovation and experimentation grabbed my attention. She has her own ethos and way of thinking about the future and it felt right for us to collaborate. It was refreshing to see her perspective on our DNA, our archive – how she would remix Jimmy Choo. I’m always intrigued by the mindset of the future, there is still so much to exchange,” said Choi.
The collection reflects Serre’s flair for regenerating and remixing pieces: She started by taking inspiration from the shoe label’s vintage ‘Faro’ kitten-heeled pumps and reimagined them by mixing up leather and printed rubber panels featuring her signature half moon print. It makes for a much sportier, modern-day spin on what is considered a classic, feminine style.
Images courtesy of Jimmy Choo. Shot by Quentin Jones.
There are also heeled sock boots featuring a similar mix of leather and printed jersey panels, as well as sneakers and lace-up flat boots, inspired by martial arts boots. It’s an edited range with 10 versatile styles – Serre is also a firm believer in producing sustainably and creating as little waste as possible – yet there’s something to suit every taste: From the more dressy heeled boots and pumps to the sporty sneakers and flat lace-up boots, matching the stylish moon-printed activewear in the range.
“I really enjoyed collaborating with such an iconic brand as Jimmy Choo, because of its heritage, unique savoir-faire and consolidated experience in shoe design and production,” said Serre. “Sandra [Choi] and I had an immediate connection during the creative process; she fully understood my perspective and it was exciting to see how we could merge the two brand’s identities into a hybrid product, that could reflect the feminine aesthetic of Jimmy Choo and our futuristic approach towards practicality and comfort.”
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