WORDS BY NATALIE YIASSOUMI
The brand’s new “To Futures” wedding shoe capsule celebrates hope, togetherness and modern wedding style.
Malone Souliers new wedding campaign features gorgeous shoes on real-life couples across a wider spectrum of ages, backgrounds and sexual orientations. Images courtesy of the brand.
The world is gearing up to press play again, and plans, get-togethers and life celebrations are back on.
The couples whose weddings had been postponed one too many times, can now look forward to celebrating with their loved ones. Ceremonies might be a little smaller and closer to home – but this shift has also made room for more intimacy and less conventional, more modern approaches to what a wedding can look like.
This could mean getting married in Selfridges – the department store just obtained a wedding license – or wearing a pair of Malone Souliers white ankle boots to the ceremony instead of your typical bridal heel.
The London-based shoe label has just released a new capsule, called “To Futures,” featuring shoes for brides, grooms, bridesmaids and wedding guests. The idea was to celebrate love and hope after a challenging year for humanity and also highlight a less conventional take on wedding style.
Malone Souliers iconic styles in bridal white lace and soft pastels for the wedding guests. Images courtesy of the brand.
There’s something for everyone: Satin pumps with dramatic feather embellishments, flats, ankle boots, modernist square-toe sandals and delicate lace mules. The message from the brand is that whether you are getting married or a wedding guest, rules are out and freedom of expression is in.
The collection also launched with a campaign featuring real-life couples across a wider spectrum of ages, backgrounds and sexual orientations, offering a refreshing perspective on mainstream wedding imagery.
“The styles included in this collection represent the craftsmanship and quality that’s so important to us, while also offering signature details that feel incredibly special for an important occasion. However, we choose to honour these moments, I wanted to put forth a campaign and capsule that sparks joy and truly recognizes us all. After such a trying year for so many, I think it’s important to find a way to come together and celebrate what is beautiful in life,” said Mary Alice Malone, the brand’s creative director and founder.
The new range is available to buy on the Malone Souliers website, with prices ranging from 375 pounds to 625 pounds.
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