WORDS BY NATALIE YIASSOUMI
The collaboration, which captures both designer’s message of inclusivity, made its debut during Paris Fashion Week.
Ludovic Saint Sernin was one of the hottest young names at Paris Fashion Week, challenging gender stereotypes with his ready-to-wear collection. Images courtesy of Ludovic Saint Sernin/Piferi.
When Alfredo Piferi, a shoe veteran who worked as the design director of Jimmy Choo for years, launched his eponymous label, he had a vision of bringing a more modern, inclusive perspective to the footwear market.
It’s why he went the extra mile to convince luxury manufacturers in Italy to start working with vegan leather; why he offers his full range in a broader size range; and why he makes a point to include different shades of nude across his collections to cater to women with different skin tones.
“Anyone who walks into the store and buys the shoes” can be a Piferi customer, according to the designer, who wants to welcome everyone into his world, irrespective of gender and size – he is in fact his own customer and you will often spot him at parties wearing his own heeled booties. Defining a specific Piferi woman and isolating anyone who doesn’t fit that mould, isn’t something he subscribes to.
It’s a point of view that undoubtedly resonates in today’s society, which is why the brand has been going from strength to strength, growing its sales by 130 percent even amidst the last year of lockdown.
Now, as the world opens up, Piferi is keen to spread his message of inclusion even wider. He joined forces with Parisian up-and-comer Ludovic Saint Sernin, one of the hottest young names at Paris Fashion Week, who has always challenged gender stereotypes with his ready-to-wear collections.
The capsule was designed to be gender-less and will be offered across a wide size range to suit both men and women. It’s also made using a natural rubber material that can stretch and fit all foot types and features a variety of nude tones to suit different skin tones.
Ludovic Saint Sernin SS22 show at PFW. Images courtesy of Piferi.
“Many people have tried to do what Ludovic has done, but it never looked so sharp and so credible. That’s what caught my attention, plus the sensuality of the brand was really matching the core elements of Piferi,” said Piferi.
The two got together to create a capsule that marked the Piferi brand’s first collaboration, as well as Saint Sernin’s first foray into shoes. Keeping up with their inclusive, open-minded spirit the capsule was designed to be gender-less and will be offered across a wide size range to suit both men and women. It’s also made using a natural rubber material that can stretch and fit all foot types and features a variety of nude tones to suit different skin tones.
The capsule was made up of flat strappy sandals and kitten heels featuring sexy lace-up straps. They were done in toned-down nude, metallic, or white shades, offering the perfect accompaniment to Saint-Sernin’s risqué, glitzy dresses that will no doubt be a hit next season.
Piferi added that the collaboration was all smooth sailing, with Saint Sernin falling in love with the first sketches Piferi proposed.
“I sent him a doodle I was doing on the plane as a starting point, but he liked it so much it ended up being the finish line not the starting point,” said the designer.
The capsule, which is co-branded, made its debut during Saint Sernin’s Paris Fashion Week show last week and will be offered on both Piferi’s and Saint Sernin’s websites as of next season.
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