WORDS BY NATALIE YIASSOUMI
The Parisian footwear brand tapped Gossip Girl actresses Tavi Gevinson and Savannah Lee Smith to star in its latest campaign, all about its signature Belle Vivier pumps and Viv’ Rangers booties.
The 60’s inspired shoot was shoot of Gevinson and Smith was photographed in New York by Heather Hazzan. Images courtesy of Roger Vivier.
Parisian footwear label Roger Vivier travelled to the Upper East Side recently for a special collaboration with everyone’s favourite TV show, Gossip Girl.
The brand enlisted the show’s lead actresses Tavi Gevinson and Savannah Lee Smith for its latest fall 2021 campaign, highlighting signatures like the Belle Vivier pumps and Viv’ Rangers booties.
Gevinson and Smith, who were photographed in New York by Heather Hazzan, transformed into ’60s pin ups for the occasion with voluminous hair-do’s, A-line mini dresses and chic headbands to match the chic Vivier pumps and ankle boots. The Belle Vivier pumps, which come with a kitten heel and metal buckle, were featured in an array of bold, color-block shades, while the Viv’ Rangers booties channeled a tougher edge with monochrome shades, chunky soles and extra large brooch.
“These Viv’ Rangers were made for walking,” said Eric Daman, Gossip Girl’s costume designer who also styled this campaign. « Spanning the decade-long style bridge from the original Gossip Girl, Roger Vivier is a constant source of inspiration. Fusing the past and the present, Vivier was parfait for Blair Waldorf and equally exquisite adorning the feet of Monet De Haan and Kate Keller. Teaming with Vivier for a modern-day, ’60s-inspired shoot starring Tavi and Savannah was a dream come true.”
The 2021 campaign will be spread cross NYC in the form of posters. Images courtesy of Roger Vivier.
For Gevinson and Smith, who danced their way through their Vivier shoot while listening to David Bowie’s ‘Young Americans,’ the 60s references and retro touches made all the difference.
“This project had such a clear vision and aesthetic that brought fun and life to the set. Since the vibe was 60’s mod, it was really fun to work with Eric on such a stylized project. It was also really cool to step into a character that was driven by the clothes and accessories,” said Smith.
You will be spotting the campaign across Roger Vivier’s social channels, while those in New York will also be able to see it all over the streets. This marks the brand’s first “wild posting” campaign with posters featuring the new fall 2021 images being pasted across the city.
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