TEXT BY NATALIE YIASSOUMI
Vivier translated some of its signature prints into custom covers for the biannual publication.
One of the four Roger Vivier covers for Cabana Magazine. IMAGES: INSTAGRAM @CABANAMAGAZINE
Cabana magazine has joined forces with one of the footwear world’s most charming labels, Roger Vivier, to create the covers of its new issue, dubbed No.13 and out this week.
There was a lot of common ground between Vivier’s creative director Gherardo Felloni, a former architecture student, and Cabana’s founder and editor-in-chief Martina Mondadori, a lover of craft and all things colorful, who has always found ways to marry the worlds of interiors and fashion issue after issue.
The result of her collaboration with Felloni is a bright, feel-good interpretation of two Roger Vivier signatures: Leopard and rose prints. The patterns were reimagined by Felloni who drew them in new, abstracted versions and bright blue, pink and yellow colors. They were then woven onto jacquard fabrics that make up the cover page in place of traditional paper – making the issue a true collectors’ piece.
“I’m very proud of having such a historical French Maison as a cover partner for the 13th issue of the magazine. It’s been thoroughly interesting to collaborate with Gherardo Felloni with whom I share many interests and in particular one for vintage jewellery,” said Mondadori who chose to unpick the intersection of East and Western cultures inside the issue.
The magazine zooms in on interiors, textiles and design objects from both sides of the world, from a photo reportage of Istanbul to a deep-dive inside the work of Milanese architect Pietro Portaluppi.
The magazine is all about artisanship, objets d’art and obsessive collections – Gherardo Felloni
This commitment to design in all shapes and forms is what drew Felloni to the collaboration: “The magazine is all about artisanship, objets d’art and obsessive collections – which I really identify with as I am an avid collector myself. I designed two very graphic motifs for the covers and it was very interesting to see my designs translated onto print,” said the designer.
Felloni will be discussing the collaboration further on Cabana’s Instagram’s live on May 5.
Over on Roger Vivier’s Instagram account, Felloni alongside his whole team, have been doing their bit to spread positivity. Focusing on the brand’s ability “to create dreams and give women confidence and beauty” the brand has been releasing snippets of its spring 2020 video campaign, which provides escapism in its finest form with short-and-sweet clips of a modern-day Marie Antoinette dressed in pastels and Vivier crystal-encrusted shoes doing aerobics and exploring her vast wardrobe.
Earlier this month, the company also announced a donation of 5 million euros, going towards the family members of health care workers who lost their lives as a result of the COVID-19 crisis.
An image from Cabana magazine’s 13th issue; A gateway between East and West. IMAGES: INSTAGRAM @CABANAMAGAZINE
Roger Vivier’s SS20 campaign, featuring the Viv Run, curved heel sneakers . IMAGES: INSTAGRAM @ROGERVIVIER
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