WORDS BY NATALIE YIASSOUMI
The new line is all about ’70s-inspired platforms and a refreshed, younger spirit.
Sergio Rossi’s new icons collection is filled with colourful platforms. Images courtesy of the brand.
SHOP THE SI ROSSI COLLECTION
Sergio Rossi wants to create new shoe icons for a new generation of shoe lovers. Cue ‘Si Rossi,’ a new line by the Italian heritage label which has just launched online as part of its spring 2021 collection.
The new shoes were designed to be “whimsical, seductive and ironic” according to the brand, which looked to the free spirit of the ’70s for inspiration and reincarnated the likes of Edie Sedwick, Jungle Julia – the badass character in Quentin Tarantino’s Death Proof – or Scarface’s Elvira Hancock.
Naturally extra high ’70s platforms were involved, and paired with lots of hippie flares, striped shorts and heart-shaped sunglasses. The platforms were given a modern twist with curved blocked heels that could double as sculptures and featured everywhere, from mid-heel mules for everyday, to clogs – the shoe world’s new favourite summer staple – and party-ready high-heeled sandals in neutral or pastel shades.
Si Rossi celebrates 70’s icons. Images courtesy of Sergio Rossi.
The ’70s flair is strong in every single piece, but Rossi also managed to capture the kind of playful, rebellious attitude that defines the young women of today. That was its ultimate goal – to bring in new energy and a more youthful attitude, as we look forward to a post-pandemic future.
The good news is that to open up the brand to those younger women, the shoes come at slightly more affordable price points too, and range from 385 pounds for a pair of low-heeled mules to 550 pounds for the high-heeled sandals.
The full range is available to shop on Sergio Rossi’s website and some multi-brand boutiques around the world, including Farfetch, Hudson’s Bay in Toronto and Bloomingdale’s in Kuwait.
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