BY NATALIE YIASSOUMI
How Bottega Veneta, Burberry and the others celebrate the year of the rat.
IMAGES COURTESY OF GUCCI
Luxury brands are in celebration mode ahead of Chinese New Year, which is taking place on Jan. 25 and heralding the start of a new lunar year. This means painting signature accessories red and gold – which are considered lucky colors in Chinese culture – for a series of exclusive new capsules, being released one after the other this week, to toast the occasion.
With 2020 being the year of the rat, some designers also took a more playful route and printed famous mice from pop culture across sneakers, bags and ready-to-wear.
Gucci’s Mickey Mouse capsule, created in collaboration with Disney, is one of the buzziest of the bunch and its ‘Rhyton’ white chunky sneaker, featuring an illustration of Mickey on the sides is a collector’s item, whether you are celebrating Chinese New Year or not. Due to its high popularity, Gucci expanded the range for the occasion with a big range of slides, slip-on sneakers and its famous ‘Princetown’ fur-trimmed slippers done in a vintage canvas and Mickey Mouse prints all over. Printed silk ready-to-wear, backpacks, watches and phone accessories also feature in the range.
SHOP GUCCI’S COLLECTION
IMAGES COURTESY OF CHLOÉ
As for Bottega Veneta, which is known for its flair for all things minimalist, the approach was more subtle with some of its sell-out styles being re-released in gold and red hues. These include the ‘Lido’ mules which come in a deep red; its low-top white sneakers which have been updated with red side panels; and a pair of cutout leather mules done in striking gold leather. Die-hard fans, in China and beyond, will likely be thrilled to know that much-loved bag styles like the ‘Cassette,’ ‘Arco’ and ‘Pouch’ are also being released in red to match the shoes.
SHOP BOTTEGA VENETA’S COLLECTION
Ditto with Marni, which went all out with a colourful rat illustration printed all over graphic T-shirts. When it came to the shoes, its kitten heel pumps were embroidered to resemble a mouse’s face at the toe and came with printed socks to match. There was also a more subdued style, in the form of shearling-trimmed black and beige sneakers.
SHOP MARNI’S COLLECTION
IMAGES COURTESY OF BURBERRY
Burberry, which has big plans for China this year and is planning to travel to Shanghai this spring to host a runway show, also splashed a bright red all over signature logo pieces, in celebration of Chinese New Year. A pair of ‘TB’ logo pumps done in bright red and burgundy stood out in the shoe department. They were paired with red tailored suits, printed pussy-bow shirts and pleated midi skirts.
Sneakers featured big across many of these capsules, like Prada who recreated classic low-top styles, as well as its trendier ‘Cloudbust Thunder’ chunky sneakers in red that was shown in their campaign with Chinese model Chun Jin alongside her family.
SHOP BURBERRY’S COLLECTION
This article contains commercial, affiliate links. Learn more here.