WORDS BY NATALIE YIASSOUMI
The Dutch accessories label took over a gas station in Amsterdam to celebrate the return of fashion week and launch its latest capsule.
Wandler took over an abandoned gas station together with up-and-coming light artist Nikki Hock, hosting a futuristic art installation. Images courtesy of Wandler.
The fashion industry is getting ready to hit restart on fashion month as we knew it: Real-life catwalk shows, buzzy street style scenes, and plenty of new ideas and new designs.
To celebrate, Wandler kicked things off with a local event at its home of Amsterdam. The brand took over Amsterdam Noord, an abandoned gas station in the city, and together with up-and-coming light artist Nikki Hock turned it into a futuristic art installation, complete with apple green lights – one of the brand’s earliest and most recognizable shades – covering the entire space, glass fixtures and fridges displaying an exclusive apple green capsule of shoes and bags.
“Light is positivity and brightness, so we started thinking about materials that bring light and went for mirrors and glass. We mix in the vision of the artist with signature Wandler elements to create something abstract, unexpected, but still feel-good and positive,” said designer Elza Wandler.
The apple green capsule includes Wandler’s signature shoe shapes. Images courtesy of Wandler.
The new collection, which is now available to shop on the brand’s website, features signature styles like the Isa square-toe mules and curved-heel ankle boots, as well as new favourites like the Rosa round-toe, open-back loafers which are fast becoming a bestseller among minimalist shoe lovers.
The collection is currently available on Wandler’s site, prices range from 365 euros to 575 euros.
For Wandler, a lover of bold colours and all things graphic, the aim was to show her audience a different insight into her creative world and flair for art and design – all while having a bit of fun again.
“We are looking forward to enjoying experiences again and bringing people together in a safe way. We just wanted to create a moment that would give you a good feeling,” she added.
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